Chances are good you’ve heard music touched by Jeff Freundlich, even if you’ve never heard of him. The New York City native, 36, is co-owner of Wild Whirled Music and Fervor Records, whose music is played on film and television 7 days a week. Music from the licensing catalog and record label has been featured on everything from major network comedies to hockey games, and when he’s not helping build up the perfect soundtracks for film and TV, he’s also making music on his own. Next Tuesday, January 1, Freundlich will release a new album, Floodgates, under his project’s name The Blue Flood, which features a diverse range of sounds including hip-hop and electronic. Read on for how he thinks his business affects the music industry and for what inspires him as a musician, as well as to hear five reasons why he loves living in the Valley.
What brought you to Arizona?
While I was in college, I knew I wanted to be in the music industry, and I was a college marketing representative for EMI Records, for 3 years. My senior year, the label folded. I got really panicky about the volatility of the music industry, so I worked for this huge consulting firm and then this Internet startup, chasing money. My wife was a book publisher, and both of us were making gobs of money but were totally miserable, because I wanted to be writing music, and my wife wanted to paint. She had grown up out here. I was writing my sister’s graduation card in 2000, and I realized I wasn’t following any of the advice I was giving her. We realized we needed to get out of New York to pursue our dreams. We literally hopped on a plane to Phoenix, looked at 30 houses in a week, found one we liked, made an offer, got it, flew back, and told our jobs that we were quitting to go pursue our dreams rather than chasing dollar bills. We had built up so much goodwill with our jobs, and they were so blown away with what we were doing, they let us telecommute, in 56k modem world, from Phoenix until we got things figured out. We’ve been here ever since. Continue reading