Joy Li is one of the Valley’s most prominent fashionistas. From being a fit model at Liz Claiborne, to designing for big brands such as Skechers, to owning her own Old Town Scottsdale studio and boutique for the past seven years, Li is on a mission to make functional, stylish clothes women will love wearing. Li, a 53-year-old Scottsdale resident, is the perfect model for her clothes, as her perfect-for-layering, classic-yet-edgy pieces make them ideal for on-the-go lifestyles such as hers.
Li recently released her fall line, with pieces starting at less than $70. She talked about where her love of fashion came from, and what her design process is like. You can also watch a video of Li talk about her five favorite reasons for loving living in the Valley below.
What brought you to Arizona?
I came by accident from California, from the Redondo Beach area. I was in a relationship that brought me out here, and when I came, I was pleasantly surprised with what I found in Arizona.
I was born in Austin, Texas and grew up in New Jersey. I went to high school in upstate New York, then studied design at Carnegie Mellon University in Pittsburgh. My dad wouldn’t put me through fashion school, so that’s what I studied. Continue reading