Kim Haasarud never planned on making a career out of cocktails, but the Fordham University psychology grad and former entertainment industry pro turned what once was a bartending side job into titles such as cocktail author, Arizona Cocktail Week co-founder, and mixology consultant, as founder of Liquid Architecture. The 42-year-old Mesa resident has worked with big-name brands such as Applebee’s and P.F. Chang’s to perfect their cocktail menus and keep drinkers happy.
Haasarud is working on a new book she hopes to be released next year — all she’ll say is, “A blender might be involved” — and she’ll be at Arizona Cocktail Week February 14 through 21 — get details here. Learn what drives Haasarud’s passion for crafting the perfect drink, and check out a video of her naming her five favorite reasons for loving living in the Valley, too.
What brought you to Arizona?
My husband’s family lives in Phoenix. I lived in New York for 10 years and in L.A. for eight. We got married and had two children, and we wanted to be close to grandparents and a major airport so we could be close to L.A., and we moved here in 2010.
I was born in Nacogdoches, Texas. That’s way, way East Texas, and I was mostly raised in Dallas. I also lived in Kansas City, Kansas, where I went to Blue Valley High School, before attending Fordham University in New York City, where I got my Bachelor of Science in psychology. Continue reading